The market training tool will be an interactive online tool available on the StartCraft platform, so having the same entrance door as the training course and having as objective to support craft learners to simulate their business idea in a real based market context. Thus, it will help them in the understanding of their economic environment and in evaluating the chances of success of a craft idea, learning some key concepts linked to the development of a business plan such as SWOT analysis, market study, competitors, customers, distribution channels, etc.
